Colgate brand Nigeria has always been a brand renowned for long championing the importance of oral health and the confidence that comes with a radiant smile, having recognized the profound impact a healthy smile can have on an individual’s life. The recent visit of Nigerian Idol contestants to Colgate’s Yanga Dental Clinic exemplifies this commitment.
The visiting contestant specifically expressed their sincere appreciation to Colgate for the brand’s instrumental role in amplifying the show following its current partnership with the premium reality show.
They specifically lauded the exceptional quality of the oral treatment they received from Colgate at the Yanga Dental Clinic, especially the polishing and scaling that is poised to elevate the level of their confidence and performance during the remaining days of the event.
In deep appreciation, each member of the Nigerian Idol team took a pledge before leaving Yanga Dental Clinic, to elevate and stand up for good dental Contestant Chima pledged to always put his oral health first, while Lammy pledged to always keep a healthy smile. The pledge to always do yanga with her smiles was made by Lady Ruth while Gracia pledged to always give his smile a priority.
Keeping a radiant and healthy smile was the pledge made by Jenifer while Chioma pledged to give her dental health a daily priority. Mira Clear also pledged to brighten each day with his beautiful smile Indeed, from the display of the contestants after the visit, both the television and live audiences have not been able to hold back, because every bit of the show has been worth the broad smiles radiated during their performances.
Colgate’s strategic involvement serves as a moving reminder of the brand’s unwavering commitment to strengthening the entertainment industry through this pivotal partnership with The Nigerian Idol. Many analysts recognize this as a unique step in nurturing young talents and propelling them to superstardom in their respective music genres.
The impact and excitement from the Colgate experience were palpable at the next main performance the following Sunday when Contestant Chima opened the show with a powerful rendition of Teddy Swims’ “Lose Control.”
Gracia, the second contestant, took the stage with David Guetta’s “Titanium.” Her unique voice and mesmerizing synergy with the backup singers left the audience and judges speechless. A performance she ended with a broad Yanga smile.
Lammy delivered a splendid rendition of John Legend’s “All of Me,” while Stevie surprised everyone with his captivating performance of “A Million Dreams” from The Greatest Showman. His powerful vocals captivated the audience and earned him high praise and broad Yanga smiles from the judges Lady Ruth followed with a beautiful rendition of Beyoncé’s high notes in “Drunk in Love.” While David Garland took the audience on a journey with his rendition of Harry Styles’ “Falling.”
Maio brought the house down with his energetic performance of Wizkid’s “Ojuelegba.” While Jennifer raised the bar even further with Andra Day’s “Rise Up,” Mira Clear’s powerhouse performance of Sia’s inspirational song, “Unstoppable” came with a Yanga smile that gave her voice a deep texture of confidence.
Chioma’s sweet rendition of “Never Enough” landed with broad smiles and cheers that revealed that it was one of the best performances for the night. One thing was obvious across all performances – each contestant ended with a broad smile of confidence that made it quite challenging to identify the contestant with the biggest Yanga smile of the night.
In championing the importance of smiles, Colgate is not just promoting a product alone, but a movement. A movement that recognizes the intrinsic link between oral health, self-confidence, and success. As these contestants take the stage with their Yanga Smiles, they’re not just competing for a title – they’re inspiring a nation to smile brighter, dream bigger, and live more confidently.